LukeGray Servicesand prices
Booking new clients nowServices and prices, Nottingham

good workdeservesto be seen.

Video, design and paid ads from one person, start to finish. Priced in the open, with a fixed quote before anything starts.

£100Trial Pack: 4 post designs for first-time clients
4Platforms: Meta, Google, YouTube, LinkedIn
4KVideo and drone, edited for each platform
1Person, planning, shooting, designing and running it
What I do

four waysto work.

Three crafts, one person. Book them on their own, or join them up into a full funnel that's measured on enquiries.

01

videography

Brand films, reels and ad creative, shot in 4K and edited for the platform it's going on. I plan every shoot around the edits, so one day gives you weeks of content.

  • Brand and promo films
  • Reels and short edits
  • Event coverage
  • Interviews and testimonials
  • Video ads in every ratio
  • Photography on the same day
£2,520Paid Campaign, half-day shoot included
02

graphic design

Carousels, static ads and social templates that look like your brand on its best day, written to be read in a scroll, not admired in a pitch deck.

  • Carousels and graphic posts
  • Static ad sets for testing
  • Social templates
  • Campaign key visuals
  • Brand kits for social
  • Captions written for you
£474Post Pack, 3 to 4 posts
04

full funnel campaigns

All three joined up, every month. Attention ads to find new people, retargeting to build trust, lead capture to turn them into enquiries, and testing to keep bringing the cost down.

  • Monthly shoot day
  • Reels, carousels and ads
  • Always-on ads, every stage
  • Lead forms and tracking
  • Ongoing creative testing
  • Monthly results call
£2,220A month, plus ad spend from £750
Why paid ads

posting is a hope.ads are a plan.

Good content on its own relies on luck and the algorithm. Ads put it in front of the people who can actually buy from you, then tell you exactly what happened.

01

you pick who sees it

Your area, the right age and interests, people who've already visited your site. Not whoever the feed feels like showing it to today.

02

you see what it did

Enquiries, calls and sales, not likes. If an ad isn't earning its keep, I can see it within days and switch it off.

03

it gets smarter

Every click teaches the platform who your customers are. Fortnight two starts where fortnight one finished, which is why a steady run usually beats a one-off burst.

04

it can start small

£15 a day per campaign is about the price of a coffee and a sandwich, and it's enough to start learning something real.

Straight talk

Ads aren't magic. A weak offer or dull creative will still flop, however much you spend. That's why I make the creative as well as run the ads, so the two are built for each other from day one.

Inside a fortnight

what two weeksof ads looks like.

Two weeks is the shortest run that gives the platform time to learn and gives you numbers worth acting on.

Days 1 to 2

set up and track

Pixel, conversion tracking, audiences and up to 5 campaigns built around what you actually sell. If tracking is missing I fix it first, because ads you can't measure are just spending.

Days 3 to 7

launch and learn

The platform usually needs about a week to find your people. I watch closely but I don't fiddle, because constant changes reset the learning.

Days 8 to 13

cut and back the winners

Weak ads get switched off, strong ones get more of the budget, and fresh creative goes in to test against what's working.

Day 14

report and next move

A plain English report: what you spent, what came back and what I'd change. Then you decide whether to run another fortnight.

Paid ads pricing

work outyour fortnight.

£1,000 per two weeks covers up to 5 campaigns on up to 2 platforms. Your ad budget is separate: you pay it straight to Meta, Google or LinkedIn, on top of my fee.

2 weeks
2 wks4681012 wks
Billed in two-week blocks. Longer runs give the platform more to learn from, so results usually get better as you go.
£75 a day
£75£400 a day
Across all campaigns, paid to the platform. I recommend at least £15 a day per campaign for two weeks, so 5 campaigns start at £75 a day. More budget means more results and more data, faster.
Platforms1 platform
Two platforms are included. Each extra one adds £250 per fortnight.
Test and learn
My fee, inc. VAT£1,0002 weeks of management
Management per fortnight£1,000
Fortnights1
Ex. VAT£0
Ad budget, paid to the platform£0About £15 a day per campaign
Send me this plan →Or email it to me
£1,000Per two weeks: up to 5 campaigns on up to 2 platforms, creative testing and a report.
+£75For every extra £500 of ad spend per fortnight above £2,500, because bigger budgets need more hands-on time.
+£250Per fortnight for each platform beyond 2.
£250One-off setup, only if your accounts or tracking need building.
Platforms

where yourcustomers are.

Each platform does a different job. I pick the ones that match where your buyers actually spend their time.

PlatformBest forWhat I make for itUsual goal
MetaLocal and consumer audiences, retargetingReels, carousels, lead form adsEnquiries, sales
GooglePeople already searching for what you doSearch ads, landing pagesCalls, enquiries
YouTubeShowing your product or service working6 second bumpers, 15 to 30 second adsAwareness, retargeting
LinkedInB2B decision makersVideo, document ads, lead gen formsB2B leads
Packages

the pricelist.

No hidden fees. The only setup fee is for ad accounts or tracking that need building, and the calculator shows it up front. Ad spend goes straight to the platforms.

Build an instant quote

Need aerials? Drone filming is coming soon. Join the list
Monthly packages have a 3 month minimum, then roll monthly. Stay with me for a year and your 12th month comes with a £100 gift card, as a thank you. Paid Campaign needs ad spend from £500, Full Funnel from £750 a month. Extra Post Pack posts are £95 + VAT each.
Prices exclude travel. I charge fair, at-cost travel rates and agree them with you up front, so there are no surprises. Every project is shot, edited and checked by me before anything goes live.

Questions

straightanswers.

Do your prices include VAT?

The big number on every package includes VAT, and the price without VAT sits next to it. For example, the Post Pack is £474 inc. VAT (£395 + VAT).

Is the ad budget included in Paid Campaign and Full Funnel?

No. Ad spend is paid to Meta, Google or LinkedIn on top of the package. I recommend from £500 for a Paid Campaign and from £750 a month on Full Funnel, which is enough to test properly.

Is my ad budget part of the management fee?

No. The management fee pays for my time and expertise. Your ad budget is paid straight to Meta, Google or LinkedIn on your own card, so you can always see exactly where it went.

Why at least £15 a day per campaign?

Below that, most campaigns don't get enough results for the platform to learn who your customers are, so you end up paying for guesswork. £15 a day for two weeks is the floor I'd put my name to. More budget gets you more results and clearer data, faster.

Do I always pay the setup fee?

Only if your ad account, pixel or conversion tracking need building or fixing. If yours is already set up and working, there's no setup fee.

How long do monthly packages run?

Content Engine and Full Funnel have a 3 month minimum, so the testing has time to work. After that they roll monthly.

Do you charge for travel?

Prices exclude travel. I charge fair, at-cost travel rates and agree them with you up front, so there are no surprises. I'm based in Nottingham and work UK wide.

What's the Trial Pack?

4 social post designs for £100, so you can see how I work before committing to anything bigger. It's for first-time clients, once per business.

Do retained clients get anything extra?

Yes. If you're on a monthly package, your 12th month comes with a £100 gift card from me. A small thank you for sticking around.

Can you just advise us instead?

Yes. Social media consulting is an honest audit of your accounts, content and ads, then a clear plan you can run in-house. I quote it after a free call, because a one-person café and a regional brand need very different amounts of time.

Can I add more posts to a Post Pack?

Yes. Extra posts are £95 + VAT each.

Who actually does the work?

Me. Every project is shot, edited and checked by me before anything goes live, and you deal with me from the first call to the monthly report.

How it runs

no jargon,no handoffs.

You deal with me from the first call to the monthly report.

Luke Gray with his camera in front of a graffiti wall
01

a free call

20 minutes on what you sell, who buys it and what you've tried.

A planning wall covered in sticky notes and printouts in the studio
02

a fixed plan

Which package fits, what we'll make and what results to expect. A fixed price, in writing.

Behind the scenes on an interview shoot: lights, cameras and two guests in the studio
03

the shoot

Video and photos planned around the edits and the ads they'll become.

A live paid social ad for Supp: three Tropical Zest cans on bold red with the protein, electrolytes and vitamins stats
04

launch and test

Ads go live, versions get tested, winners get the budget. You get the results on a call.

every campaignthat works startedas one clearsentence.

Tell me yours See the work
Free download

The Content Kit.

The 7 fix reel checklist, plus how to plan a month of posts, shoot it in one morning and post it properly. Four pages, free.

Instant download. I might send the odd useful email, never spam, unsubscribe any time.