Offcuts by Luke Grayhttps://www.lukegray.co.uk/blog/Shoot tips, takes on films and ads, and East Midlands creative news.en-gbWhy your reels look cheap (and 7 fixes that cost nothing)https://www.lukegray.co.uk/blog/why-your-reels-look-cheaphttps://www.lukegray.co.uk/blog/why-your-reels-look-cheapWed, 14 Oct 2026 08:00:00 +0000tipMost "cheap looking" reels aren't a camera problem. Seven free fixes I use on every shoot, from light and sound to the edit.Where to show your film and creative work in Nottingham this autumnhttps://www.lukegray.co.uk/blog/where-to-show-your-work-in-nottingham-this-autumnhttps://www.lukegray.co.uk/blog/where-to-show-your-work-in-nottingham-this-autumnWed, 14 Oct 2026 08:00:00 +0000localShort film nights, open calls and creative showcases in Nottingham worth knowing about if you make films, photos or design.Stop obsessing over the first three secondshttps://www.lukegray.co.uk/blog/stop-obsessing-over-the-first-three-secondshttps://www.lukegray.co.uk/blog/stop-obsessing-over-the-first-three-secondsWed, 14 Oct 2026 08:00:00 +0000takeEveryone's told you the hook is everything. It matters, but I think the first frame and the payoff matter more. Here's why.